Visit a local retailer and while you are there, you need to finda NEW product. It could be identified on the store shelf or on thepackaging of the product, but be sure it is identified as NEW tothe market. Then, please answer the following questions:
- What is the name of the product? Do you think this product isincreasing the breadth or the depth of theproduct line? Why did you choose your answers? Support thisargument with course material.
- Is the brand name of the product a good fit for the product?Why or why not? Again, support this argument with coursematerial.
- Did the maker of the product use packaging and labeling well?List and describe the packaging or labeling strategies you seebeing used.
- Do you think this new product will diffuse quickly or slowlythrough the marketplace? Why? Go into detail using atleast one of the characteristics influencing thediffusion of innovation (found in Chapter 12) to support youranswer.
