Walmart is a huge retailer but gets only about a quarter of itssales from outside the United States. Coles is one of the largestretailers in Australia and gets very little of its sales outsideAustralia. Based on your research
What factors should these top retailers consider in choosingcountries for internationalizing their operations?
What are the best markets for these firms to target for foreignexpansion?
What types of questions should management at each firm ask inassessing its readiness to internationalize?
