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was Amazon successful in attaining competitive advantage at the functional level? If so, which areas was...

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General Management

was Amazon successful in attaining competitive advantage atthe functional level? If so, which areas was the company successfulin? You may use external research to support your answer. Fee freeto provide additional examples to support yourresponse.

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Amazon started off with helping users find books Its vision was to create an online bookstore that was customer friendly easy to navigate and should offer the largest and most varied selection of books at low prices than found in tradition brick and mortar bookstores Amazons    See Answer
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