What are the advantages and disadvantages to Siemens for being
the 2nd to enter the market?
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General Management
What are the advantages and disadvantages to Siemens for beingthe 2nd to enter the market?
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The second mover advantage is the advantage a company gets from following others in to a market or mimicking an existing product Being a first mover is often attractive to entrepreneurs and investors because of the upside potential and ability to capture and sustain market share However being the first to market with a wildly innovative idea is also risky You dont know a if customers will view your product as valuable b if its something that customers canwill buy c how to acquire customers and potentially d if its even
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