What do you see as the biggest challenges in conducting a brand
audit? What steps would...
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General Management
What do you see as the biggest challenges in conducting a brandaudit? What steps would you take to overcome them? How do youmeasure rate of sale? How might you measure the effectiveness ofyour advertising message? How does your organization determine whois buying its products? How does a vendor either support or subvertyour product's performance?
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Ans First of all let us understand what a brand audit is It pertains to a detailed and comprehensive assessment of a brand and its market equity Many a times the understanding of the term Brand itself is not clear to many people so the feedbacks are also vague if the target audience or sample size selected is not done properly People may also not be aware of your brand hence the audit informationsurvey must be devised carefullyTiming of brand audit is critical and often ignored which may give inconsistent results Its really useful to conduct
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