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What is a marketing information system and explain how marketers use the steps in the...

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Finance

What is a marketing information system and explain how marketers use the steps in the scientific method when conducting marketing research. Describe the role of market research information and explain whether you believe it always leads to better decision-making. Lastly, provide your definitions of the following terms: ethnographic research, primary and secondary data, validity and reliability, hypotheses, and significance.

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