What is missing in the market (gap analysis)?
Which gap you can fill by introducing a new product in themarket?
What feature you can add (that are missing in availableproducts)?
How can you analyze your target segments?
What are the relevant factors (base) upon which you can segmentyour market?
Which pricing strategy is appropriate for this segment?
What marketing channels are relevant to attract that targetsegment?
What are the ethical concerns that as a company you have to takecare for this target segment?
This assignment needs you to put some efforts. Here is a tip foryou to follow for the assignment: Read the above questions andthink about a new product (or a new product feature) that can filla gap in the market. Once you have an idea, look for the answers byusing the concepts you have read during the semester, or search iton the internet using google search.
