What is the controlling metaphor of Barber's \"Jihad vs Mcworld\"?
What are the four imperatives of...
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Psychology
What is the controlling metaphor of Barber's \"Jihad vs Mcworld\"?What are the four imperatives of McWorld?
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In a changing scenario well known two types of political features can be seen in the contemporary society Jihad and McWorld They are completely opposite of each other Benjamin Barber writes One driven by parochial hatreds the other by universalizing markets the one re creating sub national andethical borders from within the other making national boarders porous from without They offer nofuture for any kind of democracy The Jihad is the war between cultures countries and tribes The McWorld is the the fast music fast computers and fast foodMcWorld is tied together by technologyecology communication and commerce The war in the nations between two different culture can becalled a modern day Jihad Similarly the McWorld can best describe the condition in the United State andother Western European countries These two extreme thoughts can be understood by the Americas current conflict with Islamic fundamentalist McWorld comprises four dynamic imperatives a market imperative a
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