What is the difference between publicity and advertising?Discuss how they work together to sell a product. Identify acompany you are familiar with. Are their publicity tacticseffective? Why/why not? Are their advertising campaigns effective?Why/why not? What type(s) of media do they use to promote theirproduct? Provide one suggestion on how they can improve their imagethrough publicity, and one suggestion on how they can improve theiradvertising campaign.
