Which of the following is considered part of both the augmented product and the actual...
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Finance
Which of the following is considered part of both the augmented product and the actual product?
(A)Packaging
(B)After-sale service
(C)Product delivery
(D)Payment plans
(E)Product insurance
The launch of Amazon's Echo Dot device was a downward stretching extension of the company's Echo product line, the main hardware for accessing Alexa. Which of the following is NOT a likely benefit of such an extension?
(A)Increasing profit margins compared to other Echo products
(B)Reaching a larger base of customers with the cheaper option
(C)Creating an on-ramp for customers who may later buy a premium Echo product
(D)Plugging a hole to reduce the risk of competitor entry
Which of the following is NOT one of the general types of consumer products?
(A)Convenience products
(B)No answer text provided.
(C)No answer text provided.
(D)Specialty products
(E)Unsought products
(F)Luxury products
(G)Shopping products
In a SWOT analysis, Apple's reputation for emphasizing security and customer privacy would be(Fill IN BLANK) The social trend toward greater interest in privacy among consumers would be (FILL IN BLANK) for Apple.
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