Which of the following is not true regarding the marketing ROI? Select one: a. Marketing...
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Finance
Which of the following is not true regarding the marketing ROI? Select one: a. Marketing ROI is a measure of the profits generated by investments in marketing activities. b. Marketing ROI cannot be assessed by quantifiable marketing performance measures such as brand awareness and sales c. Marketing ROI is the net return from a marketing investment divided by the costs of the marketing investment O d. Customer-centered measures such as customer acquisition and customer engagement can be used to assess marketing ROI. e. Many companies are using marketing dashboards to monitor marketing ROI
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