Which ONE of the following best characterizes PublicRelations:
A. Issues Driven.
B. External Source of Ideation.
C. Deals with uncommitted publics for the most part.
D. Creates Understandings between organizations and theircustomers.
When marketers examine certain media relative to the number ofpotential viewers in relation to the cost of mediaplacement, they are actually considering:
A. Narrow-cast figures.
B. Broad-cast figures.
C. CPM.
D. Causation.
Vicarious learning patterns are best associated with:
A. Early adopters.
B. Late adopters.
C. Transitory adopters.
D. Echoic adopters
Old Navy labeled clothing is sold in some states only in OldNavy retail outlets. This strategy is considered:
A. Manufacturer direct.
B. Closed resellers.
C. Private distributor.
D. Generic label distribution.
