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Who would you say had the greatest responsibility within the marketing research industry to raise the...

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General Management

Who would you say had the greatest responsibility within themarketing research industry to raise the standards of ethics –market research suppliers, market research clients, or fieldservices? Why?

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ETHICS IN MARKETING RESEARCH In an era of growing industrialization and exponential growth of technological innovation to do business the importance of consumercustomer data is paramount The parlance of Customer is the king presents a complex task of understanding customer needs as the most important problem for the organisations With evolving consumer behaviours the importance of techniques to understand the patterns in their behaviours is equivalent to gold This makes the Marketing Research an all important field for the success of businesses around the world But these researches being conducted in an unethical manner often results in monetary losses loss of market shares and in some cases even closure of an organisation Ethics are the governing principles generally directing    See Answer
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