Why are strategic alliances growing in popularity, and what are
the considerations in devising an effective...
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General Management
Why are strategic alliances growing in popularity, and what arethe considerations in devising an effective strategic alliance?
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The reason for popularity of companies to undertake strategic alliances is when they are faced with specific circumstances in the external environment The following are some of the most common for initiating and forming strategic alliances Entering new international markets Circumvent foreign market barriers Extend the product line
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