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Word Riverbed is a publishing company with a number of different book lines. Each line has contracts with a number of different authors. The company also owns a printing operation called Quick Press. The book lines and the printing operation each operate as a separate profit center. The printing operation earns revenue by printing books by authors under contract with the book lines owned by Word Riverbed, as well as authors under contract with other companies. The printing operation bills out at $0.01 per page, and a typical book requires 410 pages of print. A manager from Business Books, one of Word Riverbed's book lines, has approached the manager of the printing operation offering to pay $0.006 per page for 1,400 copies of a 410-page book. The book line pays outside printers $0.007 per page. The printing operation's variable cost per page is $0.004. Determine whether the printing should be done internally or externally, and the appropriate transfer price, under each of the following situations. Assume that the printing operation is booked solid for the next 2 years, and it would have to cancel an obligation with an outside customer in order to meet the needs of the internal division. (Round transfer price to 4 decimal places, eg. 0.1888.) Printing should be done Minimum transfer price $ eTextbook and Media Assume that the printing operation has available capacity, (Round Transfer price to 3 decimal places, eg. 0.189.) Printing should bedone Minimum transfer price $ eTextbook and Media Calculate the change in contribution margin to each division, and to the company as a whole, if top management forces the printing operation to accept the $0.006 per page transfer price when it has no available capacity. to the printing operation $ to the business books to the company

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