Wright Aircraft is the global leading builder of long-haul jet aircraft for civilian aviation. Management...
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Wright Aircraft is the global leading builder of long-haul jet aircraft for civilian aviation. Management expects the company to maintain its leadership for the foreseeable future. Wright is considering two projects to develop an improved engine control system to to improve fuel utilization (an important factor in airlines' aircraft purchase decisions). (Assume the projections reasonably reflect the facts of the case.) Project Lindbergh utilizes a revolutionary technology to increase fuel utilization 15%. Project Lindbergh's system can be used on all airline aircraft, whether purchased from Wright or its competitors, and on Wright's next product generation. Project Post utilizes an existing technology that promises to increase fuel utilization 5%. Project Post's system can be used on Wright aircraft only. please assume a 25% discount rate for Project Lindbergh and 15% discount rate for Project Post. What decision should Wright's management make? Why?
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