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Write a brief report (2 pages) on the ethical problems faced by marketing researchers. What actions...

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Operations Management

Write a brief report (2 pages) on the ethical problems faced bymarketing researchers. What actions can be taken to reduce theethical problems faced by marketing researchers?

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The study of ethics in research and general business for that matter is of marketing influence Therefore it is important to understand the basics of ethical research and its effects on marketing research Moral conflict occurs when a person believes that his duties and responsibilities towards one group are inconsistent in his duties and responsibilities towards another group including ones own The person should then try to resolve these conflicting obligations This is especially important if your research involves interactions with members of the professions or the general community that serve as participants ie respondents in your research It is easy for companies to connect directly with customers    See Answer
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