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Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in...

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Operations Management

Write a paper (750-1,000 words) that analyzes the changes to IMCstrategy a company faces in light of the digital upheaval led byGoogle, Yahoo, Microsoft, and others. The paper should considerPorter’s five forces framework, including competitors, buyers,suppliers, potential entrants, and substitutes.

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IMC as defined by many scholar and scholarly articles could be narrowed down to mean the manner at which a firm organization or any business enterprise communicates to its market gets feedback from them and how they handle their information flow just all in the name of achieving a wellcoordinated way of marketing their products or services to gain a greater market share Due to much competitions threats many business enterprises have had to change the way they carry out their integrated marketing communications The competition coming from new entrants or even existing competitors substitutes and event suppliers Earlier enough the carrying out the strategy of marketing was just not so complicated or it needed not much of having a specific strategy however due to the changes and having greater forces that are changing the environment of business and in that case the    See Answer
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