X Company is considering conducting an immediate advertising campaign in order to increase saies of...
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X Company is considering conducting an immediate advertising campaign in order to increase saies of one of its more popular products. The marketing department did maket researeh last year that suggested the company could sell 6,500 more units of this product; the cost of this research was $13,800. The cost of the advertising campaign would be $52.700. The product's cantribution margin is \$14.00 per units additichal annual fived costs would be st6,000, The inereated sales afe expected to last for 5 years. Absuming a ditcaunt rate of 4F1, what is the net present value of this inyestment? E: 1317.756 OF: $359,064
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