You are a small business person who plans to open a premium coffeeshop, much like Starbucks. Your value proposition is premuim blendcoffee from small farmers around the globe, a fun, informalenvironment for college students and others who might enjoytelevisions, a funky atmosphere (paintings on the walls, workerswearing tee-shirts and shorts, cement floors, and used furniturefor seating. Considering your unique brand position, the market,competition, and your goal of achieving brand awareness and marketpenetration, how would you arive at prices for your coffee? Provideprices for your small, medium and large sizes and providerationale.
