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You are employed by a market research agency that has just been contracted by Woolworths in...

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General Management

You are employed by a market research agency that has just beencontracted by Woolworths in South Africa to conduct a studyexamining the relationship between retail crowding and shoppingsatisfaction. Write an essay in which you discuss the researchmethods you propose to employ to conduct the research.

The term ‘research methods’ refers to a number of factors thatneed to be discussed. Please structure your essay using thefollowing headings: ? Research approach and design; ?Participants and sampling; ? Measurement; ?Data analysis; and ? Ethical considerations.

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ANSWER Research strategies are procedures or methods used to gather data and break down them inorder to think of new data identifying with that specific point The following are the research techniques that will be proposed to utilize inorder to lead the research Research approach and design Two principle kinds of research approaches are Qualitative and Quantitative Subjective approach is the place we gather and break down the human conduct and experience their convictions and feelings For the situation retail swarming and their shopping fulfillment is to be done research on and consequently subjective components are imperative to be digged upon This    See Answer
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