You are opening a new restaurant and bar downtown. You create a detailed description of...
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You are opening a new restaurant and bar downtown. You create a detailed description of your target market profile using the three primary dimensions of market segmentation. Identify each portion of your description by its dimension of segmentation.
Select (Psychographic Geographic Demographic) Item 1 Between 18-22 Select (Psychographic Geographic Demographic) Item 2 Enjoy trendy clubs and restaurants Select (Psychographic Geographic Demographic) Item 3 Are attending college Select (Psychographic Geographic Demographic) Item 4 Live in the downtown area Select (Psychographic Geographic Demographic) Item 5 Are socially conscious Select (Psychographic Geographic Demographic) Item 6 Watch Big Bang Theory and Girls Select (Psychographic Geographic Demographic) Item 7 Dont watch news programs very often
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