- you are required to describe the profiles of two differentcustomer segments in the gym/fitness club market. Then after youhave posted the details of your segments, you are required tofurther analyse one of your classmates' identified segments.
Start by looking again at the "snack food market segments" thatwere presented in lesson 6.4. You should use a similar structurefor this activity (but only two segments arerequired, not six!).
- Describe the characteristics of two different customer segmentsin the Australian gym/fitness club market.
- Make sure that you use as many of the different segmentationvariables as possible (as long as they are relevant to thismarket).
The industry report from IBISWorld may also be of assistance ifyou currently don't have a good understanding of this industry.
