You are selling an app on the Android Store. Over the past month, you have...
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You are selling an app on the Android Store. Over the past month, you have been running a Google search campaign that got 2,533 clicks for an average CPC of $0.53. When users click on the search ad, they go to the Android Store. When users get to the Android Store, 22% of those users convert and that results in $4.99 in revenue for you. [Hint: This is very similar to example 1 in the video on Marketing ROI.]
a. [2 pts] What are the costs of the ad?
b. [2 pts] What are the gains from the ad?
c. [2 pts] What is the ROI?
d. [1 pt] Is the ad worth it?
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