You are the account manager in charge of Internet advertising atImpact Sales. Spending on Internet advertising has increasedsteadily over the last few years and you predict the growth willcontinue.
) Do you think a linear model is appropriate for this data?Explain clearly.
f) Find a quadratic model for this data since 2000.
g) Which model better fits your data? Support your answer with ascatter plot of the data and both models on the same set ofaxis.
h) Using the quadratic model what is the average rate of changebetween 2002 and 2004?
i) As the account manager what would you budget for Internetadvertising in 2008?
TABLE:
Year Internet Advertising Spending (Billions)
2001 0
2002 0.3
2003 0.8
2004 1.9
2005 3
2006 4.3
2007 5.8
