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You are the marketing manager of a food product company that is considering entering the Indian...

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General Management

You are the marketing manager of a food product company that isconsidering entering the Indian market. The retail system in Indiatends to be very fragmented. Also, retailers and wholesalers tendto have long-term ties with Indian food companies, these makeaccess to distribution channels difficult. What distributionstrategy would you advise the company to pursue? Why?

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As a marketing manager I would prefer the firm to sell either to wholesalers or import agents In a fragmented retail system no retailer has a majority of the market share to influence the industry This means that    See Answer
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