You enter your project team meeting with Mike and Tiffany tohear them discussing the tools that they found to conduct ananalysis of the industry and competitors. “Mike, there are so manymore tools than I even realized to give us some good data,†Tiffanystates.
“I know,†Mike says. “That’s why I wanted to take some time tolook at our options and figure out what information we really needto support the board’s decision.â€
Mike and Tiffany both found some great tools from theirresearch on the subject. Complete the following:
Based on your classmates’ discussion posts for Week 2, do youstill believe the tools that you selected will work best for aglobal strategy? Why or why not?
What evidence do you have to support your decision?
How would you refute the people who chose an additional toolrather than one of the tools that you selected?
Based on the tools that you selected, provide a brief analysisof your market, using those tools.
