You have been asked to conduct astudy related to consumer loyalty toward three different retailformats (i.e., department stores, specialty stores, and off-priceretailers). After gathering background information, you decide tofocus your study on three research streams; retail service quality,consumer satisfaction, and consumer loyalty. The literaturesuggests that there are five dimensions of retail service quality;physical aspect, reliability, personal interaction, problemsolving, and policy. According to the literature, consumersatisfaction is a unidimensional construct and consumer loyaltyconsists of two dimensions; word-of-mouth and behavioral intention.You want to learn whether or not influencing factors ofconsumer loyalty are different between these three types ofretailers.
State the null hypothesis and the alternative hypothesis
What are the dependent and independent variables
What statistical test would you run in SPSS
