You have been asked to give a presentation to your co-workers inthe digital marketing department of Reebok on what factors shouldbe considered in assessing the effectiveness of your firm’s searchand display ads more accurately. Using the two key questions below,discuss how you would guide them:
a) How are online clicks to display ads/search as and salesrelated? What should they expect?
b) Reebok is placing ads such as offline along with online ads.How can they attribute the effectiveness of online ads for thesales (omnichannel shopping) they receive? What are the short andlong-term dynamics?
