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You have been asked to give a presentation to your co-workers in the digital marketing department...

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General Management

You have been asked to give a presentation to your co-workers inthe digital marketing department of Reebok on what factors shouldbe considered in assessing the effectiveness of your firm’s searchand display ads more accurately. Using the two key questions below,discuss how you would guide them:

a) How are online clicks to display ads/search as and salesrelated? What should they expect?

b) Reebok is placing ads such as offline along with online ads.How can they attribute the effectiveness of online ads for thesales (omnichannel shopping) they receive? What are the short andlong-term dynamics?

Answer & Explanation Solved by verified expert
4.0 Ratings (501 Votes)
HOW DO INTERNET ADS WORK Most successful site owners and online publishers understand in a general sense how internet ads work However the advertising technology adtech space is extremely complex and can be difficult to understand The intention of this is to break down exactly how webbased adverting works and to uncover the things that site owners and publishers can actually do to make more money without sacrificing their sites integrity Ads basically work like this there are advertisers and there are publishers Advertisers want to reach their desired audience as efficiently and as cleverly as possible There are millions of advertisers HOW DOES INTERNET ADVERTISING WORK TODAY As we all probably    See Answer
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