You have been recently hired by a biotechnology firm. The firm historically pursued a cost-leadership...
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You have been recently hired by a biotechnology firm. The firm historically pursued a cost-leadership strategy with a functional structure. However, they have made a strategic decision to pursue a differentiation strategy from now on. The CEO has asked you to make a presentation to the top management team regarding how the structure of the firm needs to change to align with the change in strategy. He wants you to give at least two different options of doing it. Explain
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