You own a business similar to Starbucks and are in the processof analyzing two of your customers, Natasha and Boris, and how eachof them impacts your business. In particular, Natasha buys 14lattes each week and also buys 7 breakfasts per week at yourbusiness. The price of each latte is $4 and she spends $8 on eachbreakfast. She will likely continue to do this for the next 27years. Boris buys 14 lattes each week and also buys 7 breakfastsper week at your business. He also spends $8 on each breakfast. Hewill likely continue to do this for the next 9 years.
Natasha’s lifetime value at your business is equal to____________________. | |
Compared to Boris, Natasha falls into the ____________________relationship group. | |
Boris’s approximate lifetime value at your business is equal to____________________. | |
Compared to Natasha, Boris falls into the ____________________relationship group. |
