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You ran an advertisement last quarter in Calgary and Edmonton targeting those aged 45 to...

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Accounting

You ran an advertisement last quarter in Calgary and Edmonton targeting those aged 45 to 65 years old. There are approximately 550,000 people that live in these markets in this age group. 100,000 of these individuals actually see your ad. On average, the individuals see the ad 3 times.

a. What is the media market?

b. What is the frequency?

c. What are the impressions?

d. What is the Rch (000)?

e. What is the Rch%?

f. What is the GRP?

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