You recently graduated from Empire State University with adegree in Marketing. You loved your time at Empire State, and havemade numerous friendships with faculty members, current students,and community members. Because of this, you want to remain in yourcollege town and achieve your dream of opening your own coffeeshop, The Daily Grind. Before you can open your business, you knowthat you need to divide the market into segments, to developcustomer profiles in order for you to determine which segment ofthe market you want to target. You have decided to focus on ahandful of variables that represent all four market segmentationbases (demographic, geographic, psychographic, behavioral). In oneor more fully formed paragraphs, identify and explain at least onevariable within each base of market segmentation that should beused to segment the market to create a customer profile of patronsappropriate for The Daily Grind.
