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You sell new Chevys. A prospect is deciding between a Chevy Cruze and a Mazda 3....

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Operations Management

You sell new Chevys. A prospect is deciding between a ChevyCruze and a Mazda 3. She tells you that reliability is the #1criterion in choosing the car. “I hate getting into my car to go towork and then it won’t start. Or the vulnerability of being on theside of the road waiting for a tow truck.\" She thinks the Chevy ismore reliable than the Mazda. You think she's wrong but you aren’tsure. You’re thinking of checking ConsumerReports and letting the customer know what you find.

Answer the 3 questions below in complete sentences.

  1. Who are the primary stakeholders?
  2. What are the Ethical Issues?
  3. What actions do you think should be taken?

Answer & Explanation Solved by verified expert
4.5 Ratings (847 Votes)
1 The primary stakeholders in the above case are the customer prospect and Chevys 2 The ethical issue here is that the prospect feels Chevys reliability is higher than Mazdas    See Answer
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