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You work for a cell phone case manufacturer and have been given the task of analyzing the breakeven point based for several revenue and expense scenarios. Currently, you manufacture phone cases that cost you $11 to make. You sell the cases for $19. Your fixed overhead (rent, utilities, insurance, etc.) is $35,000 per month. You would like to calculate your break-even point based on the current values and then analyze what happens if you increase your sales price, decrease your manufacturing cost, or decrease your fixed monthly expenses. (If you havent had a business class before, then try googling Break Even Analysis for an overview of the concept. The lower the breakeven point, the faster a business will make money.)

Create an appropriate range name for each of the following cells: B3, B4, B5 and B6. For example, B3 might be named PriceperUnit, B4 CostperUnit, B5 FixedExpenses and B6 BreakEvenPoint. Use the range names as you create the formulas below.

In B6, enter a formula to calculate the break-even point. (Hint: For every cell phone case you sell, you are currently making a profit of $8 ($19 Sales - $11 Cost). If you take the fixed overhead of $35,000 and divide it by $8, then you would find that you have to sell 4375 phone cases to break even. Be sure to use the range names for B3, B4 and B5 in your break-even formula. Remember the order of operators as explained on page 84 so use parentheses if needed to make the subtraction happen before the division.

Next, youd like to look at some projections for Revenue and Expenses if you make between 0 and 20,000 phone cases. You have already determined that this is your manufacturing limits based on your fixed monthly expenses.

Use formulas to calculate the Total Revenue and Total Expenses for the various Units Sold in the table. Total Revenue is the Sales Price per Unit times the Units Sold. Total Expenses is the Fixed Monthly Expenses plus the Manufacturing Cost per Unit times the Units Sold. (Hint: You can create a one way data table or you can simply use formulas with absolute cell references where needed and copy them down.)

Add a Break Even line chart to show the relationship between Units Sold, Revenue and Expenses. When the lines intersect on the chart, you have the break-even point. Place the chart on the Break Even Analysis sheet. Resize and format as needed so the results are professional looking and the data and chart are ready to print. (Hint: Select A14:C55 as your source data range and look at the recommended line charts. The Units Sold should be on the horizontal axis. You should have one line for Revenue and one line for Expenses and the two lines should intersect.)

Now, lets try some running some different scenarios using the Scenario Manager! Add the following four scenarios. Set B3:B5 as the changing cells and use the values given in the table below:

Scenario Name	Changing Cells: B3	B4	B5
Current	19	11	35000
Increase Sales Price	20	11	35000
Decrease Mfg Cost	19	9	35000
Decrease Overhead	19	11	30000

Show each Scenario. Then create a Scenario Summary using B6 as the result cell. What happens to the break even points (units sold) in each scenario? As a manager, which scenario would you try to make happen if they were all possible? Why? Type your answers in a blank row below the results shown on the Scenario Summary sheet.

All Cells Phone Covers
Sales Price per Unit:	$19
Manufacturing Cost per Unit:	$11
Fixed Monthly Expense:	$35,000
Break-Even Point in Units:
Break Even Projections:
Units Sold	Revenue	Expenses
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
9,500
10,000
10,500
11,000
11,500
12,000
12,500
13,000
13,500
14,000
14,500
15,000
15,500
16,000
16,500
17,000
17,500
18,000
18,500
19,000
19,500
20,000

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