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You work for an MNE that makes and markets cellular telephones. Senior managers want to begin...

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General Management

You work for an MNE that makes and markets cellular telephones.Senior managers want to begin selling the phones in Latin America.To pursue a transnational strategy, management wants to minimizeadaptation of the phones. They have asked you for a briefing.

Your Task: Focusing on three Latin American countries, prepare abrief report that identifies the common features of Latin Americanmarkets that management should consider when developing the cellphones the firm will sell there. For example, what language shouldbe used in the cell phones? What pricing should management use? Youmay wish to consult the country commercial guides, CountryInsights, and market research reports available throughglobalEDGE™. In addition, the U.S. Department of Commerce(www.export.gov) is a useful resource.

Answer & Explanation Solved by verified expert
3.6 Ratings (293 Votes)
Multinational organisation that is manufacturing mobile phones should follow strict external analysis before investing in Latin America Company should focus on the basic features as well as middle segment devices as Latin American countries are are more lean towards middle segment other than being forecast on top segment of the mobile phone industry Cost effective mobile phones are widely prepared by Latin American people in the respective environment and increases its adaptability if any company follows the same strategy Corporation The countries have extensive capacity of increasing the overall profits for any organisation that is    See Answer
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