You work for an MNE that makes and markets cellular telephones.Senior managers want to begin selling the phones in Latin America.To pursue a transnational strategy, management wants to minimizeadaptation of the phones. They have asked you for a briefing.
Your Task: Focusing on three Latin American countries, prepare abrief report that identifies the common features of Latin Americanmarkets that management should consider when developing the cellphones the firm will sell there. For example, what language shouldbe used in the cell phones? What pricing should management use? Youmay wish to consult the country commercial guides, CountryInsights, and market research reports available throughglobalEDGE™. In addition, the U.S. Department of Commerce(www.export.gov) is a useful resource.
