Your company's new portable phone/music player/PDA/bottlewasher, the RunMan, will compete against the established marketleader, the iNod, in a saturated market. (Thus, for each device yousell, one fewer iNod is sold.) You are planning to launch theRunMan with a traveling road show, concentrating on two cities, NewYork and Boston. The makers of the iNod will do the same to try tomaintain their sales. If, on a given day, you both go to New York,you will lose 500 units in sales to the iNod. If you both go toBoston, you will lose 250units in sales. On the other hand, if yougo to New York and your competitor to Boston, you will gain 2,000units in sales from them. If you go to Boston and they to New York,you will gain 1,000 units in sales. What percentage of time shouldyou spend in New York and what percentage in Boston?
You should spend _________ of your time in New Yorkand___________ in Boston.
How do you expect your sales to be affected?
The expected outcome is a net gain in RunMan sales.
The expected outcome is a net loss of RunMansales.
The expected outcome is no net gain or loss of RunMan sales.
