ZARA
Unique personal experience at Zara. Have you ever shopped atZara? What did you like about the store? What didn’t you like? Howdoes Zara differ from its competition? If you’ve visited Zaralocations in different countries, what differences did you noticein terms of offerings, price, or other factors?
2. The Gap’s business model. a. Where do the Gap clothes comefrom? Who makes them? Is this approach ethical? b. Why was Gapinitially first in sales in the fashion industry? c. Why did itexperience a crisis? d. What is the Fair Factories Clearinghouse?What services does it currently offer?
Section 2. 1. What is the role of IT in the Zara’s businessmodel? a. The use of IT in design. b. The use of IT inmanufacturing & logistics. c. The use of IT in stores.
Section 3. 1. What are the limitations/vulnerabilities of theZara’s business model? 2. How can we improve it? 3. Does Zara havea sustainable competitive advantage from its IT systems? What canand cannot be copied by its competitors?
