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2- PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used...

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Accounting

2- PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Give examples from the ZAIN annual report 2021 and discuss the impact of each of the elements in the PEST analysis on ZAIN.

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