A company is planning its advertising strategy for next year forits three major products. Since the three products are quitedifferent, each advertising effort will focus on a single product.In units of millions of dollars, a total of 6 is available foradvertising next year, where the advertising expenditure for eachproduct must be an integer greater than or equal to 1. The vice-president for marketing has established the objective: Determinehow much to spend on each product in order to maximize total sales.The following table gives the estimated increase in sales (inappropriate units) for the different advertising expenditures.
Advertising | | Product | |
Expenditure | 1 | 2 | 3 |
1 | 7 | 4 | 6 |
2 | 10 | 8 | 9 |
3 | 14 | 11 | 13 |
4 | 17 | 14 | 15 |
Use DYNAMIC PROGRAMMING to solve thisproblem.
