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Analyse the purchase decision process for: 1. A candy bar 2. An automobile Detail each step in the...

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General Management

Analyse the purchase decision process for:

1. A candy bar

2. An automobile

Detail each step in the consumer decision process for a"typical" buyer. For example, explain how a person "becomes aware"of the want/need. Next, discuss the typical information search abuyer goes through. Carry this approach through each step afterdiscussing your experiences.

Answer & Explanation Solved by verified expert
3.6 Ratings (665 Votes)
1 Candy Bar The person is hungry and he thinks about the candy bar or he sees someone having a candy and feels like having one There is an event happening at the home or in the workplace and the person has to buy candy bars for itThese are some of the instances where the person will be encouraged to think about buying candy bars The person then think about the specific candy bar he wants to buy Then he thinks about the different options he has to buy and he might recollect the different TV ads he has seen or the    See Answer
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