Analysis of the 4 Ps of the Marketing Mix based on ShoeCarnival, Inc.
a. Product: i. List the company’s primary products or productlines (if there are numerous products falling into many productcategories).ii. From which product line, or lines of business, doesthe company generate most of its revenue? Describe the primarytarget market of the business. What is the value proposition thatthe company offers this target market?
b. Price: What is the price (or price range) of the company’sproducts or product lines? State by product or product line.
c. Placement: What is the, apparent, placement (distribution)strategy for the products or product lines?
d. Promotion: How does the company promote its product orproduct line? How does it communicate with its customers?i.Describe the promotion mix.
