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Analyze and fully define the project firms current target customer segments and the segments of...

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Accounting

Analyze and fully define the project firms current target customer segments and the segments of 2 competitors. Give each segment a name and state what needs and other behaviors consumers within each have in common? Support with analysis and references/citations. Divide your paper into sections; Project Firm, Competitor #1, Competitor #2

What if anything, do they have in common with your project firm?

(2 pages max/double space with 1 additional page exclusively for citations).

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