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Assignment #2- Advertising 1) There are multiple options for advertising in the PROSIM module. Advertising...

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Accounting

Assignment #2- Advertising

1) There are multiple options for advertising in the PROSIM module. Advertising is an expense that helps increase revenues. Much like other expenses, it is very important to keep advertising costs at an acceptable level.

a) Calculate the cost per family for each of the following advertising options:

Campaign Total Reach Families Cost per Week
KDIN Broadcast 306,400 192,000 $10,000
Toronto Life 250,000 64,580 First 5 digits of your student number
Restaurant Guide 81,000 1,278 Last 4 digits of your student number
Instagram 210,000 13,000 First 4 digits of your student number

(8 Marks)

b) If you expected next week's revenue to be $125,385 what would your advertising budget be? Which of the three options from part A would you choose as your advertising medium and why? (2 Marks)

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