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In 2000, BMW followed the time-honored practice of launching a new product – in this case,...

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General Management

In 2000, BMW followed the time-honored practice of launching anew product – in this case, its new X5 sports utility model – withSuper Bowl TV commercials a print advertising campaign. But tocapture the interest of its Net-savvy target audience, it alsokicked off a hightech online campaign. The objective was to buildthe brand among high-income, middle-aged males who usually buy highperformance autos and younger. As the Digital Marketing Manager ofBMW, you are required to present following information to the boardof directors. Your essay must cover the following sub-sections:

1. Describe approaches used by BMW within its site design andpromotion to deliver relevant offers for their onlinecustomers.

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Answer Approaches utilized by BMW advancement to convey applicable offers for their online clients BMW is considered as one of the main makers of extravagance and cutting edge vehicles for a long time As indicated by an observable measure of individuals the brand is the best vehicle maker around the world Situated in Munich German vehicle producer assembles its quality as sublime in style just as managing solace To make an efficient and effective promoting plan business directors of the brand should make sense of the shifting realities of the advertising blend and decide the exact market division to understand the client purchasing conduct In this way BMW started the objective of sectioning the exceptional market by streamlining the correct    See Answer
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