In 2000, BMW followed the time-honored practice of launching anew product – in this case, its new X5 sports utility model – withSuper Bowl TV commercials a print advertising campaign. But tocapture the interest of its Net-savvy target audience, it alsokicked off a hightech online campaign. The objective was to buildthe brand among high-income, middle-aged males who usually buy highperformance autos and younger. As the Digital Marketing Manager ofBMW, you are required to present following information to the boardof directors. Your essay must cover the following sub-sections:
1. Describe approaches used by BMW within its site design andpromotion to deliver relevant offers for their onlinecustomers.
