In marketing, the term marketing mix is a concept that is being used. select 2...
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In marketing, the term marketing mix is a concept that is being used.
select 2 different companies, analyze these companies by using the marketing mix as a yard stick on how they market their products to their customers. Not only that, explain the process to the extent of final consumers paying for these products.
Include at least five recent scholarly sources in addition to the course text
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