Read the Medi-Cult Case Study located in theReading Assignment section. Medi-Cult, a biotech company based inDenmark, has developed a new alternative to In Vitro Fertilizationcalled In Vitro Maturation (IVM). These methods are used to helpinfertile couples have children. IVM significantly reduces the timeneeded to mature an egg from 30 days to just two days. Importantly,it is a hormone-free treatment, thus sparing women severalpsychological and physical side effects.
Read the General Guidelines for Case Studies before beginningthis assignment.
Once you have read the case study, assume that you are a salesconsultant for these products. Prepare an analysis of the casestudy and address the following:
1. Mention the major markets for Medi-Cult products.
2. What are the striking benefits, as mentioned in the study formarketing these products to consumers?
3. Briefly describe the Medi-Cult marketing strategy model.
4. What other product-pricing strategies, if any, would yourecommend for Medi-Cult to maximize profit in the short andlong-term?
