Reconsider the example of choosing the advertising budget for the VRX that is presented in Section There it was determined that the optimal level of advertising spending was $ leading to a profit of $ Now suppose that the selling price, variable cost andor fixed cost can fluctuate as stated below.
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a Resolve the optimization model for the VRX using a variable cost of $ a selling price of $ and fixed costs of $ What are the optimal advertising budget and the resulting total profit?
b Resolve the optimization model for the VRX using a variable cost of $ a selling price of $ and fixed costs of $ What are the optimal advertising budget and the resulting total profit?
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Resolve the optimization model for the VRX using a variable cost of $ a selling price of $ and flxed costs of $ What are the optimal advertising budget and the resulting total profit?
Note: Do not round Intermediate calculations. Round your answers to the nearest whole number.
tableAdvertising budget,Total profit,