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The Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under...

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Finance

The Chamber of Commerce periodically sponsors public serviceseminars and programs. Currently, promotional plans are under wayfor this year's program. Advertising alternatives includetelevision, radio, and online. Audience estimates, costs, andmaximum media usage limitations are as shown:

ConstraintTelevisionRadioOnline
Audience per advertisement140,000  18,000  30,000  
Cost per advertisement$1,500  $200  $550  
Maximum media usage15  19  12  

To ensure a balanced use of advertising media, radioadvertisements must not exceed 45% of the total number ofadvertisements authorized. In addition, television should accountfor at least 15% of the total number of advertisementsauthorized.

(a)If the promotional budget is limited to $24,100, how manycommercial messages should be run on each medium to maximize totalaudience contact?

Advertisement Alternatives		No of commercial
messages
Television
Radio
Online
What is the allocation of the budget among the threemedia?
Advertisement AlternativesBudget ($)
Television$
Radio$
Online$
What is the total audience reached?
(b)By how much would audience contact increase if an extra $100were allocated to the promotional budget?
Increase in audience coverage of approximately

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