The owners, new in their role as healthcare entrepreneurs, wishto gain a better understanding of competition in the market andenlist you to prepare a associated assessment. Your task is toconduct the assessment using Porter's Five Forces Model. In doingso, consult a variety of information sources (e.g., telephonedirectories, the Internet, industry databases), your own firsthandknowledge of the marketplace, and other relevant sources in aneffort to populate Porter's Five Forces framework.
deliver real-world value, you are required to explicitlyidentify the relevant forces in the market (e.g., existingcompetitors/rivals must be listed by their specific brand name,substitutes must be explicitly named.
Provide preparation and plan using Porters Five Forces Frameworkto gain a better understanding of competition in the market ofdermatology. Provide firsthand knowledge and consult sources of themarketplace.
